Snapchat

General:

• Owned by Evan Speigel and Bobby Murphy
• Started on September 16, 2011, but was not introduced to public until May of 2012

Business:

• Make money purely off of advertisements (geo filters, discover page)

Some examples:

Sponsored Geofilter:

Coca-Cola: Classic Christmas Card

2.3 million uses ; 70 Million views

Sponsored Lense: these have been becoming more and more popular

Kraft: revealing their new recipe

This ad had over 40 million plays and was viewed by over 28 million views

Snap Ads: advertisers are specifically designing mini commercial ads for snapchat

• can add attachments to the adds
  • articles
  • ability to download an app with the swipe of your finger
  • a longer form of the advertisement
  • link to the company’s website

Originally, Snapchat made you pay for these Geofilters; this business mistake lead to what is now their successful business plan.

Snapchat has turned down multiple offers to be bought by Facebook, most recently a $3 billion offer.

Social

• Pictures last forever
• Extremely dangerous; especially for young kids which make up a majority of Snapchat users
  • sexting scandals
  • where you are

Influencers

• Companies are paying individuals with a following to promote their products
• sometimes difficult to “track”
• Some examples
  • Showing how they use a product
  • taking a picture of the product
  • talking about the service or product