Business

Increased Exposure To 1.19 Billion Users

Cheapest Most Effective Way To Market

Makes Customer Service Much Easier

You can place links to your website/products in posts or pictures

Facebook also makes your page compatible with mobile devices with the app

Once someone likes your page they will see all your posts on their feed

Facebook “Insights” makes seeing all your page’s stats much simpler

Social

One in 7 people have or have used Facebook

71% of 18-24 year olds use FB as their main source of news

1/3 users post about politics and government making it easier for political parties to also use social media to persuade voters

Pros:

Facebook has created millions of jobs (from customer service to creating online ads)

Organizing/Planning Meetings or Events is much easier

Employers can keep track of their employees

Cons:

Employers can keep track of their employees

Anything can be posted including harmful/hateful messages or pictures

Nothing is private once it is posted so anyone an see and/or comment anything

People tend to lose common sense/filter which can hurt others

Facebook allows people to compare themselves to others which studies show causes a rise in depression and low self esteem